Description

The Consumer Lending Marketing Strategist is responsible for developing and executing multi-channel acquisition strategies across key lending products, including Auto Finance, Home Equity Lines of Credit (HELOC), and Personal Loans. This role demands a deep understanding of full-funnel marketing, strong analytical acumen, and the ability to communicate strategic visions to senior stakeholders across product, analytics, and marketing teams.

In addition to driving new customer acquisition, the strategist will focus on profitability management, identifying trends and opportunities to optimize performance and maximize return on investment. The ideal candidate is a proactive, data-driven marketer who thrives on uncovering growth opportunities and translating insights into actionable strategies.

Key Responsibilities

• Develop and implement full-funnel marketing strategies to drive profitable growth in Auto Finance, HELOC, and Personal Loans
• Forecast and manage marketing performance and financial outcomes aligned with business goals
• Collaborate with cross-functional teams (Product, Analytics, Digital, UX) to align on growth strategies and customer experience enhancements
• Serve as a thought leader, influencing stakeholders and driving alignment across departments
• Partner with analytics teams to report on campaign performance, profitability, and test outcomes
• Translate complex data into compelling narratives for executive leadership
• Stay current on industry trends, competitive activity, and emerging technologies to inform strategy
• Lead a robust test-and-learn agenda to optimize marketing efficiency and effectiveness
• Support the development of seamless, high-converting customer journeys across digital and offline channels

Desired Qualifications

• Strong quantitative and analytical skills with a focus on financial performance
• Experience managing forecasts, budgets, and ROI-driven marketing plans
• Proven success in both online and offline marketing channels
• High intellectual curiosity and a self-starter mindset
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Excel and PowerPoint
• Deep understanding of full-funnel marketing and attribution modeling
• Familiarity with A/B and multivariate testing
• Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms

Basic Qualifications:

• Bachelor's Degree in Marketing or related field

• 7 years of experience in marketing in performance or product marketing, preferably in financial services or lending

Preferred Qualifications:

• Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.
• Experience partnering with the analytics team to understand the return on marketing investment

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). 

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters:  Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume.  All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.