Description

Summary:

As a Financial Content Writer for Huntington Bank, you will create compelling content that transforms our expertise into actionable insights. As seasoned writer with a strong editorial background, the ability to create highly engaging content, and financial acumen in the B2B banking space—including treasury management, capital markets and asset finance—you will help us address complex subjects for a sophisticated audience. 

You’ll work with content program managers and segment strategists to identify key topics and trends, and then unleash your curiosity to learn more about the topic through subject matter expert interviews, independent research, or leveraging our internal resources. Your creativity will bring those insights to life in the form of articles, infographics, social media posts, and other formats.

Duties & Responsibilities:

• Research and write SEO-friendly content, including long form informational articles and metadata optimizations
• Work with the segment team to consistently grow and improve our content marketing program, including assisting in the development of content calendars that align with business objectives, and contribute creative ideas for new types of content opportunities
• Route content for approvals with the line of business, legal, brand, and compliance
• Acquire any necessary permissions for use of 3rd-party information
• Other duties as assigned

Basic Qualifications:

• Bachelor's Degree
• Minimum of 5 years of experience with content development for financial services, with a specific focus on B2B
   

Preferred Qualifications:

• Basic understanding of SEO ranking factors and prior experience with writing SEO-friendly content
• Demonstrated ability to meet strict deadlines and respond effectively to changing priorities in a fast-paced environment
• An exceptional customer barometer; the ability to put yourself in the customer’s shoes
• Strong relationship-building skills; the ability to collaborate effectively across broad stakeholder groups
• Demonstrated reporting and writing skills, and ability to think strategically about communications
• Solid professional judgment
• Ability to translate general market themes and direction into focused topics with a point of view
• Ability to navigate complex review processes and incorporate marketing and subject matter expert feedback
• Established interview skills and comfort with senior leaders
• Solid understanding of marketing disciplines and functions
• Strong business acumen
•  Ability to build strong working relationships across all levels of the organization
• Proficient with Microsoft Word and PowerPoint

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters:  Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume.  All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.