Description

Summary:

The Marketing Strategist will engage, activate and deepen customers with end-to-end multi-channel experiences for unique segments. The strategist will lead a cross-functional team representing design, digital, product and marketing to create customer-centered campaigns that deliver results to ultimately increase a customer’s lifetime value.  

Duties & Responsibilities:

Partner with stakeholders (product, marketing, Data & Analytics) to develop and build awareness of the marketing strategy and contribution to the business.

Develop complex business cases for new marketing strategies to include testing of offers, customer segmentation and contact strategies to maximize performance and financial return.

Collaborate with Product, Digital, and UX teams to create impactful user journeys.

Ideate on new and creative ways to strategically move the business forward.

Execute marketing journeys and campaigns across all CRM channels (including email, in-app, in-browser, and SMS). This includes partnering with delivery manager and creative agency to develop materials that will resonate with customers, deliver the Huntington brand and drive business impact.

• Other duties as assigned.

Basic Qualifications:

• Bachelor's Degree in Marketing or related field
• 7-10 years of experience in credit card marketing
• Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.
• Experience partnering with the analytics team to understand the return on marketing investment

Preferred Qualifications:

• Understanding of marketing automation best practices, lead scoring, and list segmentation
• Excellent problem-solving skills

#LI-NG1

#LI-Hybrid

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). 

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position